The Story

It started on the water, long before
it was a business.

Hisham — Founder

Hisham El Ansary

Founder · Curator

Don't Follow These

"Buying a boat is one of the most personal decisions a person makes. Most buyers go into it with brochures, opinions, and guesswork. I wanted to change that."

I grew up around boats in Egypt — first as a passenger, then an owner, and eventually the person friends would call before making a decision.

Before that, I was on the water early. My father took me fishing in the Red Sea when I was two. Long days, big fish, and a lot of time just reading the sea. It stays with you.

Fishing became more than a hobby. I later joined the Fish Hunters — a professional angling team in Egypt — and went on to win multiple national tournaments.

Years in branding and working with marine clients gave me a different view of the market — how boats are positioned, how they're sold, and where things don't always add up.

In 2025, I started reviewing boats on camera — from the buyer's side, in plain language, covering the things brochures don't.

Today, it sits between content, advice, and transactions — without compromising any of them.

"I don't list everything I come across. Most boats don't make it through. If it's here, it's been looked at properly — and I'd stand behind it for someone close to me."

Based in Barcelona, working across Egypt and the UAE, I stay close to both sides of the market — the boats, and the people around them.

Whether it's your first boat or your fifth, the process should feel clear — not overwhelming. That's the whole point of this platform.

The Platform

What isTheBoatfinder®

Hisham looking at a moored yacht at dusk

Between you & the right boat

TheBoatfinder® is an independent platform that helps buyers and sellers navigate the boat market more clearly.

For buyers, it offers unbiased guidance, real walkthroughs, and access to selected opportunities — including stock and lightly used boats that aren't always visible. The goal is simple: help you understand, avoid mistakes, and make better decisions. My advice costs you nothing — I'm paid by the transaction side, and only when a deal actually happens. Which means the only way this works long-term is if buyers keep trusting the guidance.

For dealers and manufacturers, it creates direct access to serious buyers — through content, positioning, and real conversations that lead to actual demand. Commission is only paid when a deal is made.

"It sits between content, advice, and transactions — without the bias of any one of them."

Hisham Ansary signature

The Gap

There is interest.
There is inventory.
There is no bridge.

Manufacturers

  • Weak visibility in key markets
  • Unclear dealer performance
  • No market-entry guidance

Dealers

  • Slow-moving inventory
  • Inconsistent content
  • Limited qualified demand

Buyers

  • Too many options
  • No trusted guidance
  • Confusion between brands

This is the gap TheBoatfinder® fills.

What I do

Three things,
done properly.

01

Digital & Creative

Content · Storytelling · Activation

  • Cinematic review videos
  • Show & event coverage
  • Social media management
  • Fixed + performance model

02

Marine Consultancy

Strategy · Representation · Development

  • Brand representation
  • Market entry strategy
  • Dealer network development
  • Client representation

03

Boats & Yachts Trading

Brokerage · Leads · Pipeline

  • International brokerage support
  • Lead generation & CRM
  • Pre-owned resale
  • New boats

brand dealer market buyer

By the numbers

2025

First review published

50+

Reviews published

25+

Brands covered

5+

Active ports of operation

Join the team

Become a Boatfinder.

We're always open to honest voices on the water — reviewers, brokers, content makers, port locals. Send a short intro and a photo. If it fits, we'll talk.

Ready when you are.

Talk to me